1. Give people bulleted lists of how to content without any stickiness
2. Use really obstruse, arcane, or recherché language
3. Open up with something vague and fluffy
4. Talk about yourself in a way that’s not relevant to the topic or interesting to your readers
5. Insult or demean your customers
6. Get needy
7. Have a story that goes nowhere and says nothing
8. Have a listicle that’s not 7 or 10 items long
Um. It might seem to you on first impression that I’m telling you not to do some things in emails that I’ve actually done in this very email.
And you know what they say about first impressions.
They come before second impressions.
And they tend to be right more often than not.
If you’re wondering why I would deliberately tell you not to do some things that I’m doing myself, well, I’ll have more to say about that tomorrow.
For today, here’s one bonus thing not to do in your emails:
9. Write an email that in no way presells the offer you’re going to make
And on that note, here’s a course that has little to do with today’s email, but that might still be very valuable to you: