Along with this daily marketing newsletter, I also have a weekly health newsletter, which I started in January.
Then around April, I started a Twitter account, under a pseudonym, to go along with the health newsletter.
I’ve been posting daily on Twitter for maybe 4 months now. It’s been absolutely worthless in terms of any organic traffic to my health newsletter, or even any engagement on Twitter itself.
I could blame the Twitter algorithm, or simply tell myself to be patient. But it’s not either of those. Instead, the fault lies with the content I put on Twitter — earnest, factual, “should” info, as in, “you should care about this… but you really don’t.”
I have no interest in investing any time to grow my Twitter following, or in changing my approach. What I’m currently doing on Twitter is useful to me as a kind of notepad. Plus I have other ways to grow my newsletter.
But yesterday, I did make a list of 7 types of content I believe would do much better on Twitter, and could get me a growing, engaged audience, perhaps quickly.
I’m sharing this list below because, frankly, it’s also a good lineup of content to put into your daily emails. So here goes, along with a quick “daily email” illustration of what I mean by each category:
1. Inspiration. “There has never been and will never be a better day than today to start an email newsletter.”
2. Tiny tips and tweaks that feel meaningful. “Listicles should either have 7 or 10 items.”
3. Sensational news, or news framed in a sensationalist way. “Breaking! Rob Marsh of The Copywriter Club wrote me directly last night to ask if I want to go on their podcast.”
4. Human stories. “Being slightly inhuman, I’m drawing a blank here.”
5. Personal opinions, particularly if they are dumb. “If you send fewer emails, people will value each of them more.”
6. Predictions, particularly if they are overconfident. “We will see a billion dollar newsletter company in the next year. 100%.”
7. Hobnobbing — referencing, resharing, commenting, agreeing or disagreeing with positions of people who have bigger follower counts than you. “Yesterday and today, Justin Goff sent out two emails about doers vs. spectators. I’m telling you about that because…”
… as I once wrote, I was lucky to read a specific issue of the Gary Halbert Letter, very early in my marketing education. That issue was titled, “The difference between winners and losers.”
In that issue, Gary said with much more vigor what Justin said in his two emails yesterday and today, which is that spectators can never really know what it is to be a player.
Like I said, that influenced me greatly, very early on, in very positive ways. It’s probably the reason why I managed to survive and even succeed as a copywriter and marketer.
It’s also why I profited so much from another Gary Halbert Letter issue, the second-most valuable Gary Halbert issue in my personal experience, which laid out a recipe to develop a specific money-making skill.
In case you’re curious about that money-making skill, or which Gary Halbert Letter issue I have in mind, or in case you yourself want to survive and succeed as a copywriter or marketer, then read the full story here: