Two years ago, I worked for a short while with a business owner who was simultaneously running three 8-figure direct response businesses.
He first started a Google ads agency getting leads for local bidnises. That grew to 8 figures a year.
Then he created a course teaching others how to start their own Google ads lead-gen agencies. That grew to 8 figures a year.
Then he started a publishing business, finding other good bidnis opportunities and marketing them using what he had learned with his own course. And I guess you can guess how big that grew.
All this was eye opening to me at the time.
This guy was reading the same books I was reading, He was talking the same language. He was using the same copywriting and marketing tricks and techniques. And yet, the results for him were three 8-figure business.
The fact is, I have no interest in running three 8-figure businesses.
Still, this made me realize the power of the knowledge I’m hoarding in my head and sharing in these emails. It also made me think I should think a little bigger.
Anyways, I wanna share one valuable thing with you that I learned during a call with this bidnis owner.
He marketed his course (bidnis #2 above) via YouTube ads. One of those ads got over 100M views.
As you can imagine, the ad made the usual promises of stacks of cash in your bank vault… never again having a boss… and walking barefoot on the beach in soft light.
But what about the actual deliverables?
Did the ad talk about those in any way? Did it describe the business opportunity to make people feel this was a real and achievable promise?
It did.
It did so using two words only.
Those two words were not “lead gen” or “ad agency” or “local business,” or anything like that.
Instead, the ad used two words that were completely unexpected. And yet, those two words sold the course and made the promise feel real and achievable in a way that none of those obvious phrases could have done.
You might know the business owner I’m referring to.
You might have seen his YouTube ads — in fact, odds of it are good, considering the reach his ads have had.
You might therefore know the two words I’m dancing around above.
But if you don’t know, or you just want to make 100% sure, or you simply want to hear me go into this topic in more detail, then you might like my upcoming Water Into Wine workshop.
During this workshop, I will tell you a magic formula for describing your offers in a way that makes them feel real and achievable.
This isn’t anything new.
Smart marketers, particularly direct marketers, have been doing this for 100+ years.
But I’ve helped my clients, when I had clients, do this for their own offers. I’ve also done it for some of my more successful offers.
And if you’d like to know how you too can do it, then here’s a bit more info on the Water Into Wine workshop:
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Next Thursday, June 27th, I will host a little workshop with a few people.
I’m calling it the Water Into Wine workshop.
It will be all about a specific technique for repackaging and repositioning your offers so they sell better.
If you currently have an offer that’s not selling, this technique can start selling that offer for you.
On the other hand, if you have an offer that’s selling already, this technique can sell your offer more easily and for more money.
The ticket to join the Wine Into Water workshop is $197.
The workshop will happen live on Zoom, next Thursday, at 8pm CET/2pm EST/11am PST. It will also be recorded. So if you cannot attend live, you can still get your hands on this info and apply it to your own offers as soon as next Friday.
I’m not sure whether there will be a ton of demand for this workshop. In any case, I’ll cap the number of folks who sign up to 20 maximum.
Are you interested in joining us?
If so, just reply to this email.
I won’t have a public-facing sales page for this offer, and replying is the only way to get more info or get in.
Of course, if you reply to this email to express interest, it doesn’t oblige you in any way. I’m happy to answer any questions you might have and help you decide if this workshop is or isn’t right for you.