Yesterday, I announced a new campaign inside my Daily Email House community. My goal is to get existing members to promote the group and help me grow it.
I appreciate all referrals.
At the same time, I’m not letting just anyone join.
To help me vet people, I have a few sphinx-like riddles set up at the front door.
I look at a potential new member’s profile and history on Skool.
I use my intuition to decide if he or she has something to get from and contribute to the group beyond trolling or whining.
Many I’ve allowed in. Some I have not.
Unfortunately, I only started keeping record last week of the colorful reasons why some people have found the doors to Daily Email House closed. Here are a few from the past week:
#1. In answer to “What’s your #1 goal right now?”: [entered his email address]
#2. In answer “What’s your #1 goal right now?”: “learn em”
#3. Bio: “sfd sfsfsf”
#4. In answer to “What’s your #1 goal right now?”: “邮件太多不知如何使用?” [ChatGPT translates this as “Too many emails and don’t know how to use them?” which would not pass muster even if it were written in English]
I recently read an article titled “21 Facts About Throwing Good Parties.” Fact #1:
“1) Prioritize your ease of being over any other consideration: parties are like babies, if you’re stressed while holding them they’ll get stressed too. Every other decision is downstream of your serenity: e.g. it’s better to have mediocre pizza from a happy host than fabulous hors d’oeuvres from a frazzled one.”
… and fact #20:
“20) Let me repeat that: Parties are a public service, you’re doing people a favor by throwing them. Someone might meet their new best friend or future lover at your gathering. In the short term, lovely people may feel less lonely, and that’s thanks to you. In the long term, whole new children may ultimately exist in the world because you bothered to throw a party. Throwing parties is stressful for most people, but a great kindness to the community, so genuinely pat yourself on the back for doing this.”
An online community should feel and work like something like a house party… as should an email newsletter. It should deliver value. It should be fun and the people participating — the members or readers — should feel like they can participate and express themselves more or less freely.
At the same time, you are still the one whose house it is, and you set the tone and the rules, and the #1 rule, and the #20 rule, is to make it convenient and fun for yourself first and foremost…
… and if that means not allowing people inside just because their vibe strikes you as off, then that’s ok.
So much for the long-term mindset.
If you want more practical, day-to-day advice on how to make your email list feel like an online party, you can find that inside my Daily Email Habit service.
Daily Email Habit currently sells for $30/month, which means you can get a daily email prompt and ongoing education in how to expand that prompt into a fun and valuable email for just $1/day.
In a few days, I will be jacking up the price of Daily Email Habit to Martin Shkreli levels. If you want to get in before the price increases, or better yet, if you simply want to start writing your own daily email habit today, so you can reap the benefits tomorrow: