Once upon a time, I found myself in a frightening environment — a night club. I was there with a friend. Let’s call him Dave.
Dave is not a remarkably beautiful man. If anything, he’s rather physically unattractive.
Now, as you might guess by my opening sentence, a nightclub is not my kind of place.
But from what I understand, the one I was in with Dave was typical. There was a stage, people dancing, music, lights.
Dave started dancing in place next to me.
He then danced his way over to a girl in the crowd.
He continued to dance, all the way around her, like some kind of bird of paradise.
When the girl showed no interest, Dave danced his way back to me at the edge of the dance floor.
He shrugged his shoulders and explained his philosophy. “If I go out, and only one out of ten girls likes me, that’s not a 10% success rate. That’s a 100% success rate.”
This message has stuck with me ever since.
Incidentally, today Dave is a highly paid lawyer, working when he wants and from wherever he might feel like. He also happens to be married to and have a kid with a beautiful girl who initially wouldn’t give him the time of day.
I thought of this story today after I got a message from long-time reader Logan Hobson.
Logan is an email copywriter. He writes emails for big-time real estate investing gurus who have audiences of 80k+ people. He repeatedly does 5-figure email-based launches for these guys.
Logan was writing in response to my email yesterday, in which I explained my simple, 5-minute way to come up with 2-3 good email ideas each day — no writer’s block required. To which Logan wrote:
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I like the idea that writer’s block doesn’t really exist – it’s more just idea block.
Once you have a good idea, the words just write themselves. If one of your 10 ideas stands out a good one, then the words just flow.
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In other words, if you sit down to write… and only one out of ten ideas flows well and turns out to be something that makes you money… then that’s not a 10% success rate. That’s a 100% success rate.
Seamless transition alert:
If you want more help coming up with email ideas, specifically ones that flow well and make you money, then check out my Most Valuable Email course.
Logan got that course a year ago. And after he went through it, here’s what he wrote me to say:
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After going through MVE, it feels like the veil has been lifted off some of your writing in the most enjoyable way.
Like a magician who is about to do a trick, but winks at those who know and revealing exactly what he’s about to do, leaving those who aren’t in the know none the wiser.
However in this case, it doesn’t ruin the magic, it just makes it even more enjoyable.
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For more info on Most Valuable Email, and how it can help you grow an audience and make money: