This morning, I made a rather outrageous offer, inviting people to buy five (5) paperback copies of my original 10 Commandments book, 10 Commandments of A-List Copywriters.
Why might you ever want to buy multiple physical copies of this 5-year-old book?
I tried to do the work for you, so here ere are 10 possible reasons why:
1. You want to support me in some modest way, and you want something concrete in return.
2. You make a habit of rereading books if you find them valuable. I know i do, and it’s served me very well. And a symbolic way to make rereading easier is to read a new copy each time.
3. So you can give give away copies to friends, family, colleagues, mentees who could benefit from it. (For example, marketing legend Matt Bacak recommends my 10 Commandments of A-List Copywriters to mentees in his Secret Email System mastermind.)
4. One of the A-list copywriters I profile in the book, Gene Schwartz, got so rich through writing copy that he lived in a Manhattan penthouse, kept a separate Manhattan office, and presumably sometimes went back to visit his parents in Montana and work there.
If, like Gene, you apply the ideas in this book diligently and you end up becoming the owner of multiple houses and work locations, you will need multiple copies on hand in different location.
Errr…. wait. If you think that’s stretching it, try the next one:
5. For ballast. Another of the A-list copywriters in my book was Claude Hopkins. Hopkins hated the sea but owned an ocean-going yacht, because when you’re effectively a billionaire, the way he was thanks to copywriting, you gotta spend your money somehow. But yachts need to be weighted down for stability, and what better way with a few extra copies of 10 Commandments of A-List Copywriters?
A little more seriously:
6. As prizes for a giveaway. In fact, Robin Timmers, “the largest copywriter in the Netherlands,” has took me up on this offer earlier today. When he sent me his receipt, he said that he’s thinking of using copies of my book as giveaways, presumably in some kind of contest or game with his audience.
7. As a coffee table talking point. The physical dimensions of my book are small and if you put one copy on your coffee table, it might get ignored.
But if you lay out five copies, all next to each other, that’s sure to elicit questions from guests. “What’s that about? Why five copies of the same book?”
Good thing is, the book is filled with interesting anecdotes so you can have a ready in to become the eloquent and fascinating host for a few moments.
8. To serve as a doorstop, paperweight, kindling, or a stable platform to put your laptop on when you do Zoom calls, particularly copywriting client calls, which you are likely to have many more of when you start religiously following the commandments outlined in this book.
9. So you can rip up a few copies and take out particularly significant passages and pin them on your pinboard so they remind you while you write copy… and still maintain a fresh copy or two to sit in your library.
10. Because buying five (5) paperback copies of the 10 Commandments of A-List Copywriters is my condition to get the Buttered-Up Bonus Bundle, which currently includes everything listed below.
Tomorrow I will add something else to this bonus bundle. If you’ve already bought your five paperback copies and sent me your receipt, the extra stuff will appear automagically in the course area where the bonuses are hosted.
And if you haven’t yet taken me up on this offer, here are the details of what’s inside the Buttered-Up Bonus Bundle, and how exactly to get it:
#1. Copywriting Portfolio Secrets ($97 value)
In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.
I previously sold this training for $97. But it’s yours free inside the Buttered-Up Bonus Bundle, which also includes my…
#2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)
This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.
I only offered this information before as part of the $100 Copy Zone guide, which also featured….
#3. How To Get Set Up On Upwork
This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.
If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.
And finally, this first part of my Buttered-Up Bonus Bundle also includes…
#4. Dan’s Timeless Wisdom (priceless, or $25k+)
Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.
Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.
At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document.
(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)
So there you go. $197 in real-world value if you count what people have paid me for these bonuses previously… or $25,000+ in value if you count the blood, flesh, and hair it took for me to get this information to you… or ∞ in value, if you actually take these ideas and apply them, and keep applying them.
And if that’s not enough for you, my Buttered-Up Bonus Bundle will have several other bonuses as well. I will announce those over the coming days, and they will be automatically added to the bonus area if you get my offer before Thursday at 12 midnight PST.
As for what that offer is:
Like I said, it costs $50.
And it’s to get five (5) paperback copies of my original 10 Commandments book, 10 Commandments of A-List Copywriters.
Put in your order on Amazon, forward me your Amazon receipt, and I will set you up with Buttered-Up Bonus Bundle. If you’d like to do that now, here’s where to go: