Last night I hosted the first Write & Profit coaching call.
I aimed to get 5 qualified people to join this coaching program. And I got five qualified people.
We had the owner of dog-training business in the Midwest who’s had thousands of clients… a harp-playing marketing specialist who helps offline service businesses get online… a copywriter who’s gotten some big wins for coaches… a London banker who went on a hero’s journey to find satisfaction in his well-paid corporate job, and now teaches others to do the same… and a 24-year-old fitness wiz who’s already got a coaching business with hundreds of high-ticket clients.
All five are great at what they do.
All five have success stories to share, either their own or work they’ve done for others.
And yet, there was one piece of common feedback that I had to give all of them.
It probably applies to you too.
It certainly used to apply to me, and still does on some days. It’s this:
None of them was not making adequate use of their status, endorsements, case studies, and success stories.
Maybe you wince when I say that. If so, you should know that doing it adequately doesn’t have to feel tacky, like maple syrup left to dry on the counter.
You can build up your status and share success stories in a natural, even helpful way. For example, consider what I did with this email.
I told you about my coaching program. I told you I filled it how I wanted to fill it. I built up the people inside the program to highlight they are qualified and successful.
And if I could only find some way to also work in the fact that I got these 5 people to each agree to pay me multiple thousands of dollars, using a 3-page Google doc, with no sales calls, no pressure or awkwardness, no haggling over price…
… then you might ask me how? How did I do it? And more importantly, how can you do it?
It certainly isn’t a magical 3-page Google doc that makes sales like that.
Instead, it’s a constant commitment to share your own status items, case studies, success stories… and to stuff those into regular emails, that are written so that people will want to keep reading.
If you have inhibitions about doing the first, then this email you’ve read should help you with that.
As for the second: