9 Deadly Email Sins

Over the past several years, I’ve consulted, taught, and coached a few dozen business owners, course creators, coaches, marketers, and copywriters. Some of them have paid me multiple thousands of dollars a month, often for several months at a time, to critically look at each email they were sending and give them my feedback.

When I add it all up, I find I’ve critiqued 100+ sales emails over the past year. And I find that my feedback often comes back to the same few fundamental mistakes. I’ve narrowed them down to 9 — the 9 Deadly Email Sins — and I cover them in the following training:

If you prefer to read, you can find the transcript here.

Here are the examples of the sinful emails I referenced in the training.

And here’s a checklist summarizing the 9 Deadly Email Sins, along with the root cause of each and quick fixes for each.