A deep and frankly disturbing psychology lesson for marketers and copywriters:
Most Valuable Postcard #2: Ferrari Monster
• Beware: This is an all-digital “postcard”, delivered inside the members-only area of my website, and it contains:
• Candid snapshots from the official summer residence of the numerous and warlike Bejakovic clan and…
• A deep-dive into what I believe is the essence of copywriting and marketing — based on my experience and the work of some of the most successful copywriters and marketers of all time
If you are a marketer or copywriter, I’d like to invite you to to get the second-ever Most Valuable Postcard, straight from the terrace of my dad’s apartment in Opatija, Croatia.
The price for this Most Valuable Postcard is $100. You might rightly wonder what you get for that $100, or why you would ever pay so much for just a postcard. The only possible reason is that all of the following apply to you:
1. You have an already-running product or service business…
2. You are willing to work, even if grudgingly…
3. You understand the value of evergreen principles rather than trendy tactics or underwhelming “secrets” and…
4. You enjoy reading my daily emails.
If all of those four criteria happen to be true, then this Most Valuable Postcard might truly be valuable to you, much more so than the $100 I am asking for it. Here’s a bit of what you can find inside:
• The “best copywriting guide ever written,” according to a reclusive, bizarre, and yet highly successful financial copywriter and marketer (Almost nobody has ever read this “guide”).
• How to use Top Gun fanny packs — or their digital equivalent — to get your audience more invested in your offers and more likely to buy during your launches.
• The story of a long and bitter message I received from a reader, in response to the “Psycho rules” email I sent last year. In that email, I talked about creating and running the kind of business you want — and I used Ben Settle as an example. My reader flared up at that.
• How to use the Ferrari Monster to force glowing testimonials for your offer. Almost guaranteed to work. Plus, it produces envy and desire in those who didn’t give you testimonials.
Speaking of testimonials, here’s one I got from copywriter Carlo Gargiulo, after he went through Most Valuable Postcard #1:
I just finished reading your Most Valuable Postcard 1. I am already ready for a second and third reading.
Through your stories you manage to make marketing and copywriting concepts very understandable. Plus, you have the ability to intrigue the reader and stimulate them to read everything.
I find Most Valuable Postcard to be another one of your masterpieces, a training product that is both useful to enthusiasts like me and useful to entrepreneurs, freelancers and young copywriters who want to acquire customers, create a successful business and sell their products and/or services.
Congratulations! It was a wonderful read! I look forward to reading postcard #2.
A few more wonderful and intriguing things you can find inside this postcard:
• The real reason men go to strip clubs: “a relative degree of ‘s——’ as well as ‘e——.’” By the way, that “s——”? It’s not sex and has nothing to do with it.
• A toilsome but profitable strategy for selling to people who resist your sales message and who ignore your personal brand. Rich Schefren used this on me to suck me into his world. The effort involved is great, but it’s a proven way to expand your market way beyond just the “hyper responders.”
• The most important 6 words in the last 50 years of world culture.
• Two yes/no questions you can ask to make sure you have unleashed the Ferrari Monster. Answer these questions honestly with a yes, and a million other complicated copywriting and marketing problems will solve themselves.
• Why I regularly get huffy or angry emails from readers, even when I’m being polite and fair with them.
If you are interested in getting my postcard and reading the fundamental idea that ties all these points together, then there are a few things you might want to know.
First, as I said up top, this postcard is delivered digitally, inside the members-only area of my site. If you know my Most Valuable Email course, the format here is the same. There is no physical postcard that I promise to send you.
I persist in calling this present offer a “postcard” because it is more than a hardcore how-to teaching. Instead, it is seasoned with my own experiences and with stories from my own life — and even with a few awkward selfies.
All this “fluff” makes the how-to information go down easier — but also, I’ve tied most of it directly to the core idea of this postcard.
This is only the second Most Valuable Postcard I’ve written, and it’s the first on the topic of copywriting and marketing. And so I picked the most valuable marketing and copywriting idea I could find — most valuable whether you’re a copywriting working with clients or write copy for your own business, whether you write emails to a warm audience or sales letters to cold traffic.
That might sound like a big and unlikely claim. But it’s backed by my own experience, and the digging I’ve done into the marketing and copy of people like Ben Settle, Stefan Georgi, Rich Schefren, John Forde, and Dan Ferrari.
Take what time you need to decide whether this is something you truly want. I am not offering a money-back guarantee. If you do choose to spend your $100 here, that decision will be final.
If you would like to get this Most Valuable Postcard from me, then click on the button below, and fill out the form on the next page. You will then get an email from me with your login information for the members-only area of my site where you get at the actual postcard.