How marketers and business owners can write:

“Influential Emails”

… and use them to snatch reader mindshare and loyalty from the competition, while building up their reputation and encouraging word-of-mouth referrals

• Perfect if you write daily emails for your own business, or if you have a long-term agreement with a client to write daily emails

• NOT for you if you are a beginner, are not already writing daily emails, or are simply looking to make sales

[Update as of Friday December 3: Influential Emails is now closed. I’ve reached the number of memberships I wanted to sell. Thanks for your interest.]

My name is John Bejakovic, and for the past 5 years, I’ve been writing a unique daily email newsletter about copywriting and marketing.

A lot of big-name business owners and marketers read my emails every day. For example, here’s a reply I got to one of my daily emails:

As you might know, Daniel is a very successful and sophisticated marketer. What you might not know is that Daniel has recommended my newsletter to readers on his own list. He has sent me hundreds of readers and dozens of long-term customers. He’s passed job and partnership opportunities my way.

How did this come to be? A part of it, perhaps a big part, is my unique style of writing daily emails.

And if you’d like to write equally effective emails, and get endorsements like the one I got above, for your own business and in your own industry, then I’d like to invite you for a training I call Influential Emails.

The goal of Influential Emails is to transform how you write and how your readers sees you and your brand. Specifically, Influential Emails will take you from where you are now, to where you can…

1. Open up your prospects’ minds to new ideas — ideas you want them to believe.

2. Create positioning, authority, and even free traffic for yourself, using words alone.

3. Sell stuff, while sidestepping the stubborn reactance more and more of us feel when somebody tries to persuade us.

Maybe you’re wondering how I can claim Influential Emails will do all this for you. It’s because it’s done all this for me. Even though… well, before I tear myself down, let me first hype myself up a little.

The Influential Emails way of writing has allowed me to make connections with some of the most successful marketers and copywriters in the direct response industry. It’s created an aura of authority for me, completely independent of my results in the field. Most importantly, it’s influenced the minds of my readers.

Like business owner Randy Diefel, who joined Influential Emails during an earlier run. Randy wrote me upon signing up to say:

“Your writing style is so unique and engaging that it keeps me coming back for more. It’s like a roller coaster ride, with each email being different from the last one. By the end of every email, I feel like I fell down a flight of stairs but landed on my feet. I want to learn how to do that :)”

That’s the goal of Influential Emails. To teach you how to write like that. Because look. I’m a sucker for praise. I love being told I write well. But I’ll tell you honestly, even though it hurts to say:

I’m not supremely talented. I’m not even particularly driven or hard-working.

The reason I can consistently write “unique and engaging” emails is that over time, I’ve hit upon a few good ideas, strategies, and tricks.

I keep reaching for these over and over. They underlie all the emails I write. They are responsible for the good results I get.

And right now, I’m willing to share these ideas, strategies, and tricks with you. Because I’m not unique in being able to write like this. If you put in the key and turn the ignition on, this engine will run for you also.

In case you’re interested, here are the full details on how this training works.

Influential Emails consists of the recordings of three training calls. I gave these training calls during one initial, live run of Influential Emails. After that one live run, I’ve never made these recordings available.

Call 1 gives you my best secrets for writing influential emails. This is stuff you can use today to put some magic into your writing, and to start influencing your own prospects on a new level. Here are a few things covered on Call 1:

* How to keep your emails fun and punchy with S. Morgernstern transitions. Simple, natural-sounding trick for jumping from interesting topic to interesting topic… with no letup that allows your fickle readers an excuse to stop reading.

* How to build your authority at the expense of others in your industry. I call it the “bait & switch” email close. Readers love it, and it’s less shady than it might sound.

* The NLP insight I use to emotionally manipulate readers at the start of my emails. And no, it’s not a pattern interrupt. This is something deeper, less obvious, and goes to the heart of what good writing is all about.

* The “Five Fingers” storytelling strategy. I learned this years ago from tophat-wearing pickup artist Mystery, but you can start using it today. It’s the most subtle method I know for forcing tension and intrigue, even when your story is not very dramatic by itself.

* A mechanical way I use to sound profound, even when I am saying something obvious or trivial. I’d use it now except I don’t want to give it away. This one trick has been responsible for more engagement, mindshare, and influence for me than anything else.

* The psychology secret of “Sophisticated Slapstick.” Comedian Ali Wong uses this to make slapstick comedy hilarious to sophisticated audiences. You can use it to surprise and delight your readers… even if they are savvy or wary of persuasion tricks.

* The hypnotic induction I use to get readers over dry or technical material. Goes all the way back to Dr. Milton Erickson. I find it very powerful, but but I’ve never met anybody in the copywriting space who knows about it.

* How direct response-style subject lines harm your reach and influence. Also, how to use DR fundamentals like promises… warnings… secrets… and specifics so they help — rather than harm — your brand.

* A cheap but effective way to use email to get on the radar of powerful and influential people in your industry. I used this to get a bunch of top Agora copywriters and marketers on my list. Also makes your emails easier and more fun to read.

Once you get through all that stuff (and a lot more), then Call 2 shows you influential emails in action. Because finished results and how-to advice are not enough, at least in my experience.

I prefer to see pros practicing and failing. That’s when the technique and the skill of what they do really becomes obvious. So on Call 2, I pull back the curtain, and show you all the ugly details of how I actually write emails.

Call 2 features a soup-to-nuts breakdown — including all the initial half-starts, rewrites, and forehead slapping — of four emails I sent to my own list. This call shows you how I take the ideas from Call 1 and put them in practice… and also, what I do when things don’t work like I want.

On Call 2, I also share my own process for finding, organizing, and integrating ideas and illustrations I put into my emails. This is my mental map of email copywriting. It might prove more valuable to you than anything else I say in this whole training.

And then, Call 3 includes brutal and merciless copy critiques of a dozen emails I got from attendees of the original Influential Emails training.

You get to see what I thought was good in these emails, and more importantly, what I would change to make each email more effective for 1) making sales and 2) being more influential, interesting, or memorable.

And of course, I have a few free bonuses to stimulate you further:

Free Bonus 1: “My 12/4 Most Influential Emails.” This document includes my 12 most influential emails. I’ll tell you the background why each one ended up being influential… and I’ll tell you what I might do differently today. Plus, I’ll give you the top four emails, written by mysterious others, which had the biggest influence on me. I’ll share these actual emails with you… and go through how they worked their magic on me.

Free Bonus 2: “Mystery Screenwriting Insights For Copywriters.” Everybody and his mom will tell you to write like a screenwriter to produce better copy. That usually defaults to reading Save The Cat or to watching some YouTube video about the Joker in the Christopher Nolan film. Weak.

I’ll give you the real thing — a very special and intriguing document from my favorite screenwriter of all time. And I will give you my analysis of what that this top top top screenwriter is actually doing in his writing… and how you can use it to make your emails more influential.

Al Ries and Jack Trout (the guys who wrote Positioning) wrote that if you have a truly new product, it’s often better to tell the prospect what the product is not… rather than what it is.

I think Influential Emails is truly unique. So let me highlight what Influential Emails is not:

1. Influential Emails is not a course on sales copywriting. Rather, it’s about influential writing, in email format. In other words, it’s about telling your prospects something new and valuable… or something old and valuable, but in a new way. And of course, it’s about benefiting yourself in the process — whether by creating positioning and authority, or by selling something direct.

2. Influential Emails is not a bunch of templates or hacks to write quick and dirty sales emails in 10 minutes a day. Frankly, the techniques and strategies in Influential Emails would be overkill if you simply want to make quick sales.

3. Influential Emails is not about jazzing up a one-off email for a client you will never work with again. Instead, it’s about the long game. About influencing and building a relationship with an audience. About getting your readers to look at you (or your email alter-ego) as a leader.

That’s why Influential Emails only makes sense if you are writing to promote yourself… or your own business or brand… or if you are working with a long-term client, one who wants far-reaching influence, and not just one-time sales.

I’ve only offered Influential Emails once before. I’m not sure when or how or if I will offer it again.

One thing I am sure of:

If I ever do offer Influential Emails again, I will charge more for it than current price of $299.

Because if you write copy for clients, Influential Emails can easily win you repeat work worth much more than this sum.

And if you write for yourself, then this training can be transformational for your business.

For me personally, this way of writing emails has resulted in tens of thousands of dollars I wouldn’t have seen otherwise. Much more importantly, it’s resulted in connections and opportunities that I could never buy. I believe it can do the same for you.

The opportunity to join Influential Emails will be open at the latest until Sunday, December 10, 2023 at 12 midnight PST. But I might close off the cart even sooner.

If at this point you have any questions or doubts about Influential Emails, write me at john@bejakovic.com and ask. I’ll answer you honestly, because I’d rather have you not join, than join if this is not right for you.

But if you’re convinced, and you’re ready to find out how I write my emails and influence my readers… and how you can do it too… then click on the red button below. It will take you to the checkout page. Fill out the form there, submit it, and you’ll be officially enrolled. I hope to see you inside.