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My favourite copywriting book that no one has heard of:

10 Commandments of A-list Copywriters.

It’s a great breakdown of the most important aspects of copy. Plus it’s a brilliant read — fun and informative.

— Kieran Drew, KieranDrew.com

A fast-paced and fascinating read.

John has packed this little publication with
incredible advertising insights and
control-beating breakthroughs compiled from
the greats of past and present.

— Lawrence Bernstein, AdMoneyMachine.com